gorilla picked up gold because 80% of us were amazed they got the client to buy it. 90% laughed out loud when we first saw it. and 100% of us hadn't seen anything that daft since tango was good. strategy didn't come into it, neither did relevance. the barometers by which we judge work shifts every time we judge it. it's inntreseitg hearing your debates but you might want to put your tv makers hat on when discussing tv work. it'll make you less stressed and you'll hopefully start writing better ads.when are we going to get onto something else?